Archive for March, 2011

I Did It My Way

Monday, March 21st, 2011

One of the best things about running your own company is that you get to do it your way.  You are the one calling the shots.  You are the one in control.  The trick is that with that kind of power comes a new kind of responsibility.  Now you are the one responsible for your company’s decisions and you will be caught in the internal debate of what’s right for the business versus what’s right for the individuals involved.

The way my husband and I resolved this matter was to define early on the vision of our business, our values, and why we are in business in the first place.  We decided that the major reason we are in business is to make the world a better place.  With our company we have a chance to add to the world, to make a difference.  Some of the principles that guide us are:

  • Giving back to the community by funding and promoting good works.
  • Doing our daily work in an ethical and socially responsible way.
  • Treating our customers and everyone involved with our company fairly and honestly.
  • Supporting our employees in building balanced lives as well as interesting careers.
  • Providing products of the highest quality and integrity.

Whenever we are faced with a decision, we let our principles guide us.  They come ahead of profit, no doubt.  As they say, a principle is not a principle until it costs you money.  But the bottom line is that once your values are clear and your vision is congruent to the way you operate it becomes a lot easier to create a company that you are proud of.

Creating a company gives you a chance to play a larger part in the world.  It is a question worth some thought:  In what ways can your company best add to the world?  If you are not sure, contact me and we can work on finding that clarity.  The first thing I ask my clients is if the have a clear vision for their company.  If they don’t, I encourage them to start from there.  When the vision is in place they move forward quite fast and with much more energy because they are truly inspired and not simply motivated.

As Gandhi once said, “You must be the change you wish to see in the world.”  I invite you to be the change!

With energy,

Ana