Archive for August, 2011

Wanna Dance?

Thursday, August 25th, 2011

Life is like dancing.  Sometimes you lead, sometimes you let others lead you.  Sometimes you must be quick as if you were dancing salsa, sometimes you must be strategic as if you were doing the tango, sometimes you must slow down as if you were gliding through the sound of a beautiful waltz.  Yes, it is all about being connected to the moment and becoming aware of what life is asking of you.

There are times when your partner needs the spotlight and you gladly step back and give that to him/her.  There are times when your friend wants a shoulder to cry on and you need to put aside your troubles and show up as a good listener.  It’s all about knowing when to step in and when to step out.  And that’s how relationships grow.  Just like dancing, building a relationship requires giving and taking.  It doesn’t matter if it’s your partner, a friend, or your client.  Every relationship needs to have these two dynamics happening or else it is not going to work.

Look at your relationships and observe if you are willing to dance, to invest in the dance of giving and taking.  Are you willing to give up your own space for a bit so that the other can have more space  to grow?  This could mean to say you are sorry, to stay silent when you want to give your opinion, to listen intently to your client’s/partner’s/friend’s needs, to recognize that the other’s idea is more appropriate than yours, or to simply say thank you when someone pays you a compliment.

Dancing requires you to be gracious, focused and in the moment.  Sounds like a great recipe for our lives as well.

With energy,

Ana

 

What Is It That You Sell?

Wednesday, August 10th, 2011

“If you put a small value on yourself, rest assured that the world will not raise your price.” – Anonymous.

It is intriguing that most entrepreneurs, specially the ones in the service business, have a big resistance to talk about what they do.  As if their services are of no value at all and they are being fake.  Sometimes it is not a question of not believing in what they are doing but simply not knowing what they are selling!  Do you know what you offer to others?

I had a client who was a coach.  She was trying very hard to sell coaching all around town with very little success.  She just couldn’t get it why people were not interested in the coaching process.  The truth is:  People are not interest in the process.  No one is!  If you have a horrible itch on your leg and you go to the dermatologist to be cured, would you be interested in listening how the medicine will work and how the antibodies will come together to fight the fungus on your skin?  I didn’t think so.  You want the medicine right away!  You want to get rid of the itch pronto!  In other words, you go to the doctor to get relief from the itch; not to hear about how it will go away.

Do you know what you offer to others?  Is it freedom and prosperity?  Is it an end of their financial troubles?  Is it relief from suffering?  You need to speak in terms of outcomes; not process.  That’s the language we all understand.  That’s what we buy.  Try to express the essence of what you offer in two or three words.  Look at mine for instance: “I help entrepreneurial women stretch their thinking, re-invent themselves and bask in freedom and prosperity” – it has a target audience in it (entrepreneurial women) and it has some clear outcomes (stretch their thinking, re-invent themselves, bask in freedom and prosperity).  When you perfect the exact description of what you offer, you’ll never hesitate to share it with anyone at any time.  And you will smile while you are sharing it because you believe in it so much.

With energy,

Ana