Archive for the ‘Entrepreneurial’ Category

Tuesday, December 11th, 2012

Today I had the privilege to co-host an inspiring event called “Ladies Who Launch” at the Jewish Community Centre in Hong Kong.  The author of the best seller book “Ladies Who Launch” Maseena Ziegler, led a panel of four amazing women entrepreneur that made their dreams come true in Hong Kong.  We heard amazing insights from Sonya Madden, Esther Ma, Edith Law and Ivy Wong Stephens; four of the twelve women that Maseena interviewed for her book “Ladies Who Launch in Hong Kong”.

The most encouraging and inspiring insight in my opinion, is that to make your dream business a success, the most important requirement is a unshakable BELIEF IN YOUR IDEA!  Sure there is all the due diligence one will face, however, the overwhelming truth is that when we believe in our dream nothing will stop us from making it happen!

Buy the book today and get all the motivation that you need to move forward with your idea!

A heartfelt thanks to Maseena and all the fabulous women that affected us so deeply this afternoon.

With energy,

Ana

PS:  Watch this fabulous promotion video of the book at http://www.youtube.com/watch?v=D8DI4zd2P_c

What Is It That You Sell?

Wednesday, August 10th, 2011

“If you put a small value on yourself, rest assured that the world will not raise your price.” – Anonymous.

It is intriguing that most entrepreneurs, specially the ones in the service business, have a big resistance to talk about what they do.  As if their services are of no value at all and they are being fake.  Sometimes it is not a question of not believing in what they are doing but simply not knowing what they are selling!  Do you know what you offer to others?

I had a client who was a coach.  She was trying very hard to sell coaching all around town with very little success.  She just couldn’t get it why people were not interested in the coaching process.  The truth is:  People are not interest in the process.  No one is!  If you have a horrible itch on your leg and you go to the dermatologist to be cured, would you be interested in listening how the medicine will work and how the antibodies will come together to fight the fungus on your skin?  I didn’t think so.  You want the medicine right away!  You want to get rid of the itch pronto!  In other words, you go to the doctor to get relief from the itch; not to hear about how it will go away.

Do you know what you offer to others?  Is it freedom and prosperity?  Is it an end of their financial troubles?  Is it relief from suffering?  You need to speak in terms of outcomes; not process.  That’s the language we all understand.  That’s what we buy.  Try to express the essence of what you offer in two or three words.  Look at mine for instance: “I help entrepreneurial women stretch their thinking, re-invent themselves and bask in freedom and prosperity” – it has a target audience in it (entrepreneurial women) and it has some clear outcomes (stretch their thinking, re-invent themselves, bask in freedom and prosperity).  When you perfect the exact description of what you offer, you’ll never hesitate to share it with anyone at any time.  And you will smile while you are sharing it because you believe in it so much.

With energy,

Ana

The Business of Schmoozing

Monday, June 27th, 2011

Schmoozing is a major part of life.  We do it all the time with our friends and with our family.  At school, parties, stores, cafes, restaurants, etc.  You also do it with strangers.  You might meet someone at a networking event or connect with a couple sitting beside you at a restaurant.  You may be having a conversation with an existing client, or you might get a message by email or through Facebook.
It turns out that schmoozing is a major part of our businesses as well.  Why?  Because a great deal of the people we meet and schmooze with has the potential to be a new client. The thing is, we don’t take advantage of those connections. We might talk, exchange cards or emails, but most don’t take the proactive step to move things forward.
There are many ways to organize a system that might help us take advantage of those connections we make every day.  Below I will give you a suggestion for some steps on how to do it.  These steps are inspired by an article written by my marketing guru Robert Middleton:

1. When you strike up a conversation with someone, spend more time listening than talking.  When you find things in common, the conversation is engaging and you build trust.

2. Ask what they do before they ask you what you do. Be interested, not interesting.  Find out about their business. And hold yourself back from talking about your business.

3. When they ask about your business, use a good elevator speech that defines the outcome of what you do for others.  Mine for instance is: “I help entrepreneurial women stretch their thinking, reinvent themselves and bask in freedom and prosperity”.  This line almost forces someone to ask how do I do this and how much they want it!

4. If they show some interest, continue the conversation, still avoiding talking too much about your services.  If you do talk, the
best thing is to tell a success story or two: “A recent client I worked with went from no profit at all to increasing her profit tenfold
in less than a year.”

5. Now the big key:  Don’t just exchange cards and hope something will happen.  No! Set it up so that you can follow up
later.  And the best way to do that is by offering an article:  “I wrote an article about how to increase your profits called, ‘Your Passion = Your Wealth Factor’. Can I send you a copy?”

6. Then follow up a few days later: “Hey, this is Ana, I sent you that article about passion and wealth. I wondered if there were
some things in that article that you could relate to your business?”  Then continue the conversation to see if this person is a qualified prospect or not. Then, finally…

7. Offer them a “Complimentary Big Thing Strategy Session” where you’ll explore their current situation, their goals and vision
and the challenges they are currently facing. And of course, you’ll also let them know about your services that helped other entrepreneurial women just like them.

If you have a product base business, the steps are the same.  Just send them an article about your product, or a sample so they can try it.  Follow up with an invitation to stop by the shop to see more products and to try more samples.  Remember:  Organization is key to a successful marketing structure.

Enjoy the schmoozing!

With energy,

Ana

Food for the Soul

Sunday, June 5th, 2011

Ayurveda is a culture of well-being.  Its basis are the understanding of the human being as a whole and that there can only be health if the trio ‘body-mind-spirit’ is balanced.  According to Ayurveda, the cause of all our diseases is the accumulation of toxins in our body.  If we adopt ways to eliminate the existent toxins and to prevent new ones to show up in our body, we would have achieved complete health in the broader sense – total physical, mental and emotional well-being.

On Friday morning I took a culinary Ayurveda course with chef Lakshmi Harilela from ‘Love True Food’, here in Hong Kong.  Our group learned some of the Ayurveda theory and cooked a few delicious recipes which later became our lunch.  Lakshimi is another great example of someone who is passionate about what she does.  She found balance in Ayurveda and runs her business with so much love that she decided to name it just that; ‘Love True Food’ (www.lovetruefood.com).

It’s refreshing as an entrepreneur to find others who live the same way I do and who love what they do.  As a coach who helps entrepreneurial women, it is even more satisfying to see a young entrepreneurial woman who is so committed to her passion of spreading the Ayurveda message through her business.  Thanks Lakshmi for a phenomenal class!

Finding our passion is a blessing.  Committing to it is pure bliss!

With energy,

Ana

The Power of a Vision

Monday, May 16th, 2011

Traveling is a wonderful thing.  It opens our minds, it relaxes us, it makes us think outside of the box. In the excitement of it all, I’ve been far and away from the blogosphere.  I miss it and I am back with a bit about my trip that I believe will be relevant for your business as well.

I normally do not favor talking about myself, however the experience we had in Brazil was phenomenal and produced some fabulous results to our company almost straight away.  We organized a conference with all our reps from all over the country in our headquarters in the city of Florianopolis.  We had a couple intentions in mind and one of them – the one I want to share with you today – was to share our vision and our values with our reps.

We are crystal clear about who we are as a company and how we make decisions.  We know what our vision is and what our values are and they determine every single move we make on a daily basis.  The fact that we were able to put those two things down in words and to communicate them to our team proved to be a recipe for success.  When we communicated the vision and our values to our reps we also showed them a slide show on where we apply them in our business.  They saw how we live what we believe and how it is possible to run a company with clarity and integrity.

They left the conference inspired and asking how they can create their own vision and discover their own values as well.  I created a program for them and shared within a few days after the conference.  We immediately saw the results of this; sales are up and our new line has made into three major department stores in the country literally overnight!

It’s essential to have a clear vision for our businesses and for our lives.  To know our values is to know what drives us and what makes us move forward.  To me, this is the most important part in the process of creating a business.  If you don’t know where you are going and what tools you have to get there, how in the world are you going to make it?

Feel free to share your vision with me and to contact me if you want to know more about how to create your vision and to find out about your values.  Once you know that, making decisions will be easier than ever before, you will save time and energy and clarity will be your constant companion.  Now, that sounds like a great way to run a life and a business!

With energy,

Ana