I received this e-mail from Robert Middleton, a marketing expert. His post is all about how to manage e-mail more efficiently. We can all benefit from learning a tip or two about how to handle this great slave and horrible master. E-mail has taken over our lives but it is not too late to make peace with it and to enjoy it for what it is: A powerful communication tool. If you wish to subscribe to his e-zine see the bottom for his website link. Enjoy it!
With energy,
Ana
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Fight Email Tyranny
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By Robert Middleton – Action Plan Marketing
On Sunday evening while browsing our local Santa Cruz bookstore
I came across a wonderful book: The Tyranny of Email by John
Freeman.
Freeman spends the first six chapters of the book making a
powerful case for one rather sobering insight: We are all
hopelessly addicted to email. It has taken over our lives and we
have virtually no strategies to manage it.
The good news is that in the final chapter, “Don’t Send,” he
presents ten prescriptions for breaking the email addiction and
handling email with a degree of sanity. I’ll summarize them here,
but if you want the full impact, get the book!
1. Don’t Send
Email begets email. The more you send, the more you get. So
before you send an email message, take a few seconds to think:
How essential is this email? What’s it’s purpose? Could I combine
email messages to a single recipient in response to several
emails? It is urgent or could it wait? So slow things down a bit
and don’t be so reactive. Send email intentionally.
2. Don’t Check It First Thing in the Morning or Late at Night
Don’t you have a business so that you can have a life? And if the
very first thing you do in the day is check email, you are a slave
to email, not to your priorities. Much better to take some time to
plan your day, look at the appointments and priorities YOU have
first and plan how you’re going to get them done. Focus on the
big stuff and then email can fit more easily between the cracks.
3. Check It Twice a Day
We often check our email several times an hour. The truth is, it’s
not necessary. You won’t actually get behind. Better to schedule
time to “handle” email, so you can do it more completely. Can’t
reduce it to two times a day? Try three or at the most, hourly.
4. Keep a written To-Do List and Incorporate Email into It
Your best time management tool is a simple to-do list. I make a
weekly list of about 5 to 10 major items I want to complete that
week and then a daily list of 2 or 3 priority items for that day.
Email is something I fit between these priorities but don’t let it
dominate my day.
5. Give Good Email
The best emails are short, concise and clear. After all, email is
about communication not a deluge of information. Take an extra
minute to proof your email, make sure the message is clear and
also makes a specific request or promise for action. Include your
phone number in your email signature so that they can easily call
you if needed. I also proof my email for typos and format the
email for easy readability such as using bold type.
6. Read the Entire Incoming Email before replying
We’ve all done it. We scan an email quickly and dash off a reply.
Then we read the bottom part we missed and realize our response
was incomplete. So we send another email. Meanwhile you’ve
gotten an email back, trying to clarify this… Again, the key is to
do email intentionally. Write and respond with the intention of
moving something forward without confusion.
7. Do not Debate Complex or Sensitive Matters by Email
Sometimes you just need to pick up the phone. Nuances of
emotion are hard to express in writing. Especially when you’re in
the habit of dashing off emails quickly. Remember that you have
a relationship with your correspondent. Treat that relationship
with care, and communicate in a way that will get the best
outcome. Besides, a quick phone call can often be faster than
writing an email.
8. If You Have to Work as a Group by Email, Meet Your
Correspondents Face-to-Face
In my one-year Marketing Mastery Program we connect by
teleconference, email and phone. But I also hold a 3-day
workshop at the beginning of the program so that people can
connect person-to-person. They get to know each other, feel more
comfortable with everyone and a more powerful community is
created this way. When they send emails after the workshop, they
are no longer emailing to strangers.
9. Set Up Your Desk to Do Something Else Besides Email
A big desk helps. My computer is in the middle of a v-shaped
desk and I have four feet on each side of the computer for my
planning books, for taking notes, for my laptop computer that
acts as my “jazz jukebox,” etc. Yes, the computer is the central
hub of my business, but lots of space leaves me options to do
other things than be on my computer.
10. Schedule Media-free Time Every Day
What do we do after our full day at our computers? We visit
Facebook, watch TV and play video games! We are not only
addicted to email, we are addicted to electronic media to the
point of obsession. I include myself in this. If you don’t have a TV,
I honor you! But for the sake of your own well being, make sure
to unplug for several hours a day. If you don’t, you’re opening the
door for serious stress issues.
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The More Clients Bottom Line: Work at handling email consciously
and intentionally. It’s one of the most powerful communication
mediums in the world but it is both inescapable and addictive. It
can severely damage your quality of life if you don’t take the kind
of steps outlined in the article above. And do your self a favor and
get John Freeman’s book: The Tyranny of Email. Powerful stuff.
What are a few of your tips for managing email consciously?
Please share on the More Clients Blog.
http://actionplan.blogs.com